SEO (Search Engine Optimization)

Search Engine Optimization (SEO) is the strategic process of optimizing a website to improve its visibility on search engines like Google. By refining various elements, such as keywords, content quality, site structure, and technical performance, SEO aims to enhance a website's ranking in search results. This increased visibility helps drive organic (unpaid) traffic to the site, ultimately leading to higher online visibility, better user experience, and potential business growth.